Planning and Investment Promotion Department of Shuang’an Department Store
Date:2026-4-14 9:27:30 Views:
Faced with the challenges of transforming and upgrading traditional department stores, the Planning and Investment Promotion Department of Shuang’an Department Store has fully demonstrated women’s unique acumen, perseverance, and creativity. Courageously taking on major responsibilities, the team has become a shining example of women’s dedication amid the modernization drive of commercial services.
Guided by an international vision for corporate transformation, the team efficiently delivered a 15,000-square-meter renovation and restructuring project. It achieved business alignment with 170 brands, introduced 68 new brands, and facilitated the renovation of 102 existing brand stores, becoming a benchmark for international commercial development in Haidian District.
Driven by the dual engines of first-store economy and cultural experience, the team strategically introduced 16 distinctive catering brands. This initiative pushed the proportion of catering and lifestyle services from 8.5% to 24.5%. During the May Day holiday in 2025, passenger flow at newly opened flagship stores surged by 60% year-on-year, while average spending at international brands rose significantly, injecting strong momentum into regional consumption upgrading.
The team also innovatively created integrated experiential spaces such as Relaxation Retreat and Skyview Garden. Through pop-up stores and themed markets, it enhances the value of existing commercial space, significantly improving floor productivity and contributing to regional economic development.
Targeting the well-educated communities in the surrounding area, the team provides tailored services such as business negotiation venues and academic salons, creating a consumption ecosystem that integrates knowledge and lifestyle. These efforts fully showcase the unique charm and contributions of women in the commercial and service sectors.
