Beijing Women's Federation

As crisp autumn air ushers in the harvest season, the “Women’s Bountiful Harvest, Better Lives” Beijing Women New Farmers’ Premium Products Market, held in conjunction with the 3^rd Laiguangying “Laishi Harvest Festival” 2026, kicked off on September 19 at Yongshiying Country Park in Laiguangying Township, Chaoyang District. Jointly organized by the Beijing Women’s Federation and Laiguangying Township, the event created a showcase and trading platform connecting women new farmers in Beijing’s suburbs with urban residents. It served as a vivid demonstration of women’s federations’ efforts to support rural revitalization, serve grassroots communities, and boost urban-rural consumption.

Technology Meets Traditional Chinese Aesthetics to Celebrate the Harvest

The launch ceremony opened with a performance blending technology and traditional Chinese aesthetics. Unitree robots joined professional performers in presenting Twenty-Four Solar Terms Drum, blending traditional seasonal rhythms with cutting-edge technology. The annual short film A Bountiful Harvest premiered, offering a panoramic view of the latest developments in urban renewal, cultural and ethical progress, and improvements in people’s well-being. This was followed by the dance Harvest, which brought golden waves of wheat to the stage. Representatives from all walks of life then joined in singing the youth version of On the Fields of Hope, conveying the vibrant momentum of regional development.

A Better Life Redefines the Meaning of Harvest

The joy of harvest stems not only from abundant crops in the fields, but also from the achievements of the times in industrial upgrading, ecological improvement, more effective governance, and cultural prosperity, ultimately translating into better lives for households across the city. Building on the ecological setting of the country park, the event integrated diverse experiences featuring technology, traditional Chinese aesthetics, a marketplace, parent-child activities, and pet-friendly fun. It moved beyond the traditional perception that “harvest lies only in the fields,” bringing together agricultural, cultural, and livelihood-related achievements and translating them into an urban lifestyle experience where residents could browse, play, savor, and share.

A Vibrant Marketplace Showcases Women’s Strength

As the event’s centerpiece, the Women New Farmers’ Premium Products Market brought together 47 quality vendors and more than 40 local specialty businesses from Laiguangying. Offerings ranged from seasonal fruits, vegetables, grains, oils, and cereals from suburban Beijing to creative products showcasing women’s craftsmanship, intangible cultural heritage handicrafts, and eco-friendly daily essentials. Tea artists dressed in traditional Chinese attire demonstrated the art of whisking tea, skillfully executing each step—from warming cups and pouring hot water to whisking the tea—in one fluid motion.

The market served not only as a window for affordable consumer goods, but also as a “first showcase” for women entrepreneurs. A simultaneous livestream on a WeChat Channels account featured female hosts and members of the women’s federation moving among booths, enthusiastically introducing products on camera. Customer engagement continued to surge both online and offline, with many items selling out quickly. The event was a snapshot of the Beijing Women’s Federation’s ongoing efforts to empower women new farmers.

Bridging Urban and Rural Areas, Connecting at Zero Distance

Urban residents no longer need to drive long distances to experience the countryside. At a park accessible via Metro Line 17, they could buy vegetables still carrying the morning dew, taste snacks with the aroma of wood-fired cooking, and watch intangible cultural heritage practitioners demonstrate their craft firsthand. Meanwhile, women new farmers from suburban Beijing gained urban exposure, recognition from local communities, and access to the organizational network of the women’s federation.

Concurrent activities such as “Little Farmer Day,” a litter-picking check-in challenge, and a secondhand parent-child market elevated consumption into opportunities for education, civic engagement, and neighborhood co-building. Harvest is no longer enjoyed exclusively by farmers; instead, it has become a shared celebration of everyday life for people of all ages, across the entire district and across the city.

“Come Toward a Better Life” —this Laiguangying slogan also reflects the work of the Beijing Women’s Federation. In recent years, the Federation has continued to deepen the “Women in Action for Rural Revitalization,” cultivating women new farmers who are technologically savvy, business-minded, and skilled communicators. It has also steered new business models, such as smart agriculture, integrated cultural tourism, intangible cultural heritage preservation, and livestreaming e-commerce, toward greater female participation.

This year’s Harvest Festival marked a key milestone in this ongoing effort, demonstrating the practical measures taken by women’s federations to deepen their engagement at the forefront of industry and listen to women’s voices. The harvest continues, and women are pressing ahead. Going forward, the Beijing Women’s Federation will continue to build showcase platforms for women new farmers, provide stronger support for women’s entrepreneurship and business incubation, and contribute women’s strength to Beijing’s high-quality development.

Lei Xiaoning, Member of the Leading Party Members Group and Vice President of the Beijing Women’s Federation; Chen Dai, Deputy District Mayor of Chaoyang District; and relevant officials from the Chaoyang District Women’s Federation and Laiguangying Township attended the event.